It encompasses your social profiles, social posts, website, web navigation, web copy, blogs, emails, and all the information you provide online. Prospects can quickly find their way around to the information they’re looking for and easily understand what you do and the value of your offering.
The best online presence is an experience focused on superior customer service. They want to know how we can solve their problems and make their life easier or better. We all love talking about our company, products, and services, but prospects could care less about that. The focus should be customer-centric: giving prospective customers the information they want vs. But it’s more than just the look of it - it’s what’s inside. It’s the way it looks and makes people feel when they get there (think of walking into a clean, well-organized store vs. Your business’s online presence is analogous to a physical building or store. You might also be interested in reading this article: Example of How Your Online Presence Directly Impacts Sales. Learn more: The Ultimate List of Marketing Statistics.72% of consumers who did a local search visited a store within five miles.47% of buyers viewed 3-5 pieces of online content before engaging with a sales rep.81% of shoppers conduct online research before making big purchases.72% of adult internet users use Facebook.
Here are a few stats that show why it’s critical to invest in your online presence: If your online presence is weak, you’re putting your company at a huge disadvantage and missing out on business opportunities. What they see there will either engage them and make them want to learn more or turn them away. The first place potential customers will learn about your business is most likely from your social media profiles or website.